If you’re a local business owner, pay attention.
On February 5th, Google rolled out a major algorithm update. The biggest change? Local businesses are now prioritized in search results, even for broader terms.
What does that actually mean?
Someone searches “running shoes” or “tax prep.” Before, they’d see national brands and online retailers first. Now? Local businesses are moving to the top.
This is a massive opportunity if your SEO is actually working for you.
Why This Matters
Google’s sending a clear signal: people want local, and they’re ready to deliver it.
If your business serves a local community, relies on foot traffic or appointments, or competes with online brands — this change is in your favor.
But only if your local SEO is actually in place.
3 Things You Need Right Now (Before Your Competitors Figure This Out)
1. A Fully Optimized Google Business Profile
Claiming it isn’t enough. You need:
- The right categories
- A keyword-rich description
- High-quality photos and consistent posts
- Accurate service areas and contact info
This is often the first impression people get before they even hit your website.
2. Location-Based Keywords on Your Website
It’s not just “I sell candles.” It’s:
- Hand-poured soy candles in St. Cloud, Minnesota
- Licensed electrician serving Stearns County
- Boutique fitness studio near Avon, MN
Google looks for local signals. If they don’t see them on your site, they won’t prioritize you.
3. Fresh Content That Shows Local Authority
That blog you’ve been putting off? Now’s the time.
Consistent content about local topics, FAQs, or services tells Google you’re active, relevant, and worth showing up in search.
Plus, your audience will finally understand what you do, why it matters, and how to choose you.
This Isn’t the Time to Slow Down on SEO
The businesses that show up in this update won’t be the ones with the flashiest content or biggest budgets.
They’ll be the ones who took time to understand their audience, positioned their services with clarity, and consistently showed up online with a strategy.
Want Help Showing Up First?
At Rooted In Purpose Marketing, we help local business owners simplify and strengthen their online presence so when someone in your area searches for what you offer, they find you first.
Whether you need a quick SEO audit, content that ranks, or a full local visibility plan — we’ve got you.