Marketing That Works: Blog for Local Businesses

Everyone tells her the website is beautiful. Her mom said it. Two clients said it. The designer sent it over with a little celebration emoji and she genuinely loved opening it. It has also produced four inquiries in fourteen months. This is the most common website...

A woman I know woke up on a Thursday to find her business Instagram gone. Not shadowbanned. Not glitching. Gone. Someone had gotten into it, changed the recovery email, and locked her out of nine thousand followers she had spent four years building. She did everything...

There is a person parked outside your building right now, or close enough, tapping your business name into their phone to confirm you are open before they walk in. What loads on that screen is not your website. It is a box on the right side of the results with your...

Last Tuesday, someone sat in their car in a parking lot and typed the exact thing you do into their phone. They were ready. They had the money, the need, and about ninety seconds of patience. They scrolled the first handful of results, tapped one, looked at the...

It is 9:47 on a Tuesday. You just got home from dance, there is a football bag in the entryway that smells like a decision you regret, one kid needs a poster board by tomorrow, and you are sitting on the edge of your bed with your thumb hovering over the Instagram app...

Every spring I plant flowers I have no business planting. Zone 4 in Central Minnesota is not forgiving, and I still stand in the garden center in April like a woman with something to prove. The first year I did this, I bought the prettiest flat on the table, dug...

If you're a local business owner, pay attention. On February 5th, Google rolled out a major algorithm update. The biggest change? Local businesses are now prioritized in search results, even for broader terms. What does that actually mean? Someone searches "running...

If marketing your business feels harder than it should be, listen up: You're not lazy. You're not behind. And you don't need to "try harder" or post more. Marketing feels heavy when it's built on someone else's checklist instead of your actual business. Here's What...

You're showing up. Posting consistently. Following all the "best practices" – engaging captions, trending audio, the whole playbook. So where are the leads? If you've been thinking, "I'm doing everything they told me to do... and it's still not working," listen up:...

You pour your heart into your business. So when a bad review hits, it can feel personal—and painful. The truth is, even the best businesses get them. It’s not the review itself that matters most—it’s how you respond. The 3 Types of Negative Feedback (And What They...