Marketing That Works: Blog for Local Businesses

It is 9:47 on a Tuesday. You just got home from dance, there is a football bag in the entryway that smells like a decision you regret, one kid needs a poster board by tomorrow, and you are sitting on the edge of your bed with your thumb hovering over the Instagram app...

Every spring I plant flowers I have no business planting. Zone 4 in Central Minnesota is not forgiving, and I still stand in the garden center in April like a woman with something to prove. The first year I did this, I bought the prettiest flat on the table, dug...

If you're a local business owner, pay attention. On February 5th, Google rolled out a major algorithm update. The biggest change? Local businesses are now prioritized in search results, even for broader terms. What does that actually mean? Someone searches "running...

If marketing your business feels harder than it should be, listen up: You're not lazy. You're not behind. And you don't need to "try harder" or post more. Marketing feels heavy when it's built on someone else's checklist instead of your actual business. Here's What...

You're showing up. Posting consistently. Following all the "best practices" – engaging captions, trending audio, the whole playbook. So where are the leads? If you've been thinking, "I'm doing everything they told me to do... and it's still not working," listen up:...

You pour your heart into your business. So when a bad review hits, it can feel personal—and painful. The truth is, even the best businesses get them. It’s not the review itself that matters most—it’s how you respond. The 3 Types of Negative Feedback (And What They...

If you're growing crops, raising kids, and trying to grow a business—all at the same time—it's time to take something off your plate. You can't automate motherhood or planting season, but your marketing? That we can help with. Why Automation Doesn’t Mean Losing the...

Craft fairs and pop-up markets are magic. You meet customers face-to-face, sell with heart, and feel the buzz of community. But what happens when the tents come down and the season ends? For so many small business owners in places like Avon MN, that’s the struggle:...

You know that awkward moment when you open an email and immediately feel like you're being shouted at by a megaphone? Yeah, that doesn't happen here. At Rooted In Purpose Marketing, we believe in emails that feel like conversations. Not commercials. We're talking real...