Meet the Founder Katrina Kunstleben
You don’t need more content. You need a message that magnetizes.
And maybe a mocktail while you map it out.
Meet Katrina
Hi, I’m Katrina, founder of Rooted in Purpose Marketing, designer-turned-strategist, Fractional CMO, and loyal defender of good fonts, clean messaging, and purpose-driven business owners who are done winging it.
For 15 years, I helped brands look good.
Now, I help them get clear and grow.
Because you don’t just need a pretty brand, you need one that works.
Why I Do This Work
Because I believe business can change the world.
When small businesses thrive, the families behind them thrive.
And when families thrive, they show up differently — in their schools, their churches, and their communities.
I’m here to help you build a brand that not only supports your success…
but reflects your purpose in the process.
What It’s Like to Work With Me
Clients come to me when they’re overwhelmed, unclear, or spinning their wheels on content that doesn’t convert.
They leave feeling:
√ Clear on who they serve and how to say it
√ Confident in their messaging, strategy, and offers
√ Calm, grounded, and finally on purpose
This is marketing — but make it magnetic.
Rooted. Strategic. Built to last.
Just for Fun (a little peek behind the brand)
Loves: puzzles, audiobooks at 1.5x speed, spontaneous theme nights, hiking new trails, mocktails in real glassware, and any biohack that helps me work smarter and show up for life.
Leaves behind: Comic Sans, artificial sweeteners (and people), spelling errors, long winters, and small talk that never goes anywhere.
Rooted In Purpose Marketing
is not your typical agency.
We’re a new kind of partner, built for small businesses ready to thrive in their local communities. Forget one-size-fits-all solutions and generic strategies. Our approach is laser-focused on driving real sales through tailored, community-centric marketing plans that make your business stand out where it matters most—right in your backyard. We believe in measurable results, strong local connections, and giving you the tools to turn casual visitors into loyal customers. With Rooted In Purpose Marketing, you don’t just get an agency; you get a partner who’s as invested in your growth as you are.
All the things you hate about agengies?
Yeah, we removed them.
Typical Agencies
- No set strategy
- Destination goal not clear
- Minimal communication
- No transparency
- Very high fees
- Auto-generated reports
- Use industry jargon
- Everything is templated
- Nothing on-brand
- Limited scope of services
- Project completion time is slow
Rooted In Purpose Marketing
- Custom sales-driven strategy
- A clear destination goal
- Constant communication
- Fees designed for all budgets
- Consultative guidance
- Use Layman’s terms
- Everything is custom
- Everything on-brand
- Unlimited scope of services
- Project completion is super fast