Craft fairs and pop-up markets are magic. You meet customers face-to-face, sell with heart, and feel the buzz of community. But what happens when the tents come down and the season ends?
For so many small business owners in places like Avon MN, that’s the struggle: making the magic last year-round. The good news? Social media advertising can take that craft fair momentum and turn it into consistent, scalable growth. Here’s how.
The Truth About “Boost Post” Buttons
Let’s get real. Clicking “Boost Post” feels easy—but it’s often the fast-food version of marketing. Quick, tempting, but rarely nourishing. The algorithm doesn’t know your goals, your audience, or your strategy. It just wants your money.
The 3-Part Ad Strategy That Works for Local Makers
At Rooted In Purpose, we use a grounded, values-first approach for social ads. Here’s our go-to framework:
1. Targeting That Feels Like Word of Mouth
Your best customers probably look like your past best customers. We help you create custom audiences using data from your website, email list, and even Facebook interactions. Think: friends of your fans, not random strangers.
2. Creative That Connects (Not Screams)
Forget generic graphics and stock photos. Use real photos from your events, behind-the-scenes videos, or customer testimonials. Your audience craves connection. Speak to their values, not just their wallets.
3. Simple Funnels That Follow Up
An ad is just the beginning. We guide visitors to a landing page, offer them a lead magnet (like a discount code or seasonal gift guide), and then follow up with a strategic email flow that feels like a conversation.
How to Stretch a Small Ad Budget with Smart Strategy
Most of our clients spend less than $10/day on ads. How? We:
- Start with warm audiences
- Test multiple creatives
- Run short, focused campaigns tied to product launches, events, or seasonal moments
A little strategy goes a long way.
Top 5 Mistakes Small Businesses Make with Social Ads
- Targeting too broad
- Writing copy that sounds like everyone else
- Not sending traffic to a specific landing page
- Skipping follow-up emails
- Giving up after one “meh” result
Insider Tip from Katrina: Why I Love Retargeting More Than Cold Traffic
Warm leads are gold. When someone visits your site, clicks on your page, or watches a video—you can retarget them with a follow-up ad. It’s like continuing a conversation instead of starting from scratch.
When to DIY and When to Hire It Out
If you love content and have time to learn, start small and build. But if you’re stretched thin and want results fast, hiring a strategist (hi!) can save time and money.
Want Eyes on Your Biz Even When You’re Not at a Fair?
Social media advertising isn’t just for big brands. It’s for rural creatives, mompreneurs, and mission-driven makers who want to build something lasting.
Let’s turn your one-time buyers into long-time fans—one honest, strategic ad at a time.